| The Rhetorics of Creativity |
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This report by Shakuntala Banaji and Andrew Burn (with David Buckingham) surveys the core concept of creativity. It sets out an original way to disentangle the range and variety of theories and understandings of the concept. Most of us use the word ‘creativity’ or ‘creative’ casually with a range of different meanings. However, the key insight of this report is that it is helpful to understand the term in its historical and social context. There are (at least) nine different uses of the term ‘creativity’ and when we use it we bring into our conversations a host of assumptions and implications. Often we are not fully aware of those implications and the authors of this report suggest that there are many opportunities for misinterpretation - that my notion of creativity may not be the same as yours. |